It’s how we connect with where we’ve come from and where we want to go. Grace Ladoja MBE, co-founder of METALLIC INC and renowned artist manager said: “Culture and community are what drives music forward. Because performances are live, fans can interact with the artist - a digital step forward from holding a banner at a gig - and artists can respond in real-time, giving shout-outs, answering questions or performing a requested track.Ĭondense harnesses the feelings of connection you get from seeing your favourite band, artist, team or sports star perform live, while introducing an unprecedented level of access, participation and inclusion never before seen - all while providing artists, rights holders and metaverse platforms the opportunity to create completely new revenue streams. Audiences can attend gigs or sporting events with friends, with the freedom to move among the virtual crowds and get up close to the action. Video 3.0 gives fans completely new experiences online.
This is great for accessibility and opens up exciting new opportunities for fans to connect with their favourite artists.” With Condense, broadcasting live in three-dimensions to the metaverse is as natural and easy as performing in front of a conventional camera, with no need for green screens or post-production, allowing for an immediate connection with the audience in real-time.Ĭheck out a video of Grove performing live, captured and streamed by Condense in Video 3.0, here: īristol-based vocalist and producer Grove, who was among the first artists to pioneer Condense technology, said, “The minds behind the technology are pushing the boundaries of tech-informed performance sharing. In partnership with another organisation, a London studio will open soon followed by other studios internationally. The studio is a “metaverse-first” event space, and can also accommodate a live audience.
In addition to the funding announcement, the company has also opened the world’s first metaverse studio in partnership with Watershed – Bristol’s cultural cinema and creative technology venue - to give established artists and emerging talent access to the technology.
Because the events are streamed live as three-dimensional “real-world” video, every player’s perspective is as unique and dynamic as if they were at a physical live event - and their experience just as memorable. This means true-to-life live performances can be streamed directly into the virtual worlds and games platforms used by billions of people worldwide - without the need for VR headsets. The company uses cutting-edge computer vision, machine learning and proprietary streaming infrastructure to capture and embed live 3D video (Video 3.0) into any metaverse game, mobile app or platform created with Unity or Unreal Engine. BRISTOL, England-( BUSINESS WIRE)-Condense – the world’s first company to deliver the power, connection and immersiveness of live, real-world events into the metaverse – has raised a $4.5 million round led by LocalGlobe, 7percent Ventures and Deeptech Labs, alongside angels including a platinum-selling grime artist, former England footballer and sports presenter, Tom Blomfield (Monzo), renowned music manager Grace Ladoja MBE and Ian Hogarth (Song Kick).įounded in Bristol in 2019, Condense is the only company in the world with the end-to-end capture and streaming technology to live stream real-world events like music and sports events into 3D applications.